This advanced diploma is for individuals who provide leadership and strategic direction for the advertising activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial competencies. Their knowledge base may be highly specialised or broad within the advertising field. These individuals would be accountable for group outcomes and for the overall performance of the advertising function in an organisation.

This advanced diploma consists of five (5) core units and three (3) elective units
Core Units
Unit 1: Develop Advertising Strategy and Brief
Unit 2: Develop Advertising Campaign
Unit 3: Manage Advertising Production
Unit 4: Execute Advertising Campaign
Unit 5: Evaluate Campaign Effectiveness
Elective Units
Unit 6: Plan and Establish Compliance Management Systems
Unit 7: Originate and Develop Concepts
Unit 8: Manage Human Resources Strategic Planning
Unit 9: Manage Organisational Change
Possible Job Roles
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
•    Advertising Director
•    Planning Manager/Director
•    Client Services Executive
•    Client Services Director
•    Advertising Creative Director
•    Advertising Manager
•    Copywriter
•    Marketing & Advertising Manager
•    Sales & Media Manager
After achieving the Advanced Diploma in Advertising, candidates are exempted from selected degrees from other Partner/Affiliate colleges/universities to final year degrees.
Text Books:
All study materials will be made available by Royal Academy of Career Development
Course Duration:
90 contact hours: 75 lecture hours plus 15 research hours

Entry requirements:

Persons registering for this course should have at least 3 subjects C X C , completion of one or more of our certificates/ Diploma in Marketing or mature/ working individuals over 18 years

For more information please contact us on telephone numbers: 592 226-0763/ 592 226- 1649

ACCREDITATION:
This programme is accredited by The Institute of Professional Financial Managers. For more information you can please visit there website www.ipfm.org.uk or you can come in to us at lot 125 Regent Road Bourda, Georgetown, Guyana.