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Description
 This advanced diploma is for individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals would be accountable for group outcomes and for the overall performance of the marketing function of an organisation.
This diploma consists of four (4) core units and four (4) elective units
Core Units
Unit 1: Manage the marketing process
Unit 2: Manage market research
Unit 3: Develop organisational marketing objectives
Unit 4: Develop marketing plan
Elective Units
Unit 5: Evaluate international marketing opportunities
Unit 6: Evaluate international marketing opportunities
Unit 7: Manage international marketing programs
Unit 8: Develop workplace policy and procedures for sustainability
Unit 9: Manage Risks
 Possible Job Roles
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
• Marketing Director
• Marketing Strategist
• National, Regional or Global Marketing Manager
• Marketing Manager
• Marketing Team Leader
• Product Manager
• Sales & Public Relations Manager
After achieving the Advanced Diploma in Marketing, candidates are exempted from selected degrees from other Partner/Affiliate colleges/universities to final year degrees
Text Books:
All study materials will be made available by Royal Academy of Career Development
Course Duration:
90 Hours: 75 lecture hours plus 15 research hours.
Exam: For course starting March 26, 2011 an exam is set for March 30, 2011.
Course Fee:
Tuition:Contact Office Tele # 592 226-1649/ 592 226-0763
Payment plan available
Courier fee: US$80 (G$16,000)
Entry requirements:
Persons registering for this course should have at least 5 subjects C.S.E.C ,completion of one or more of our certificates/ Diploma in Marketing or mature/ working individuals over 18 years.
ACCREDITATION:
This programme is accredited by The Institute of Professional Financial Managers. For more information you can please visit there website www.ipfm.org.uk or you can come in to us at lot 125 Regent Road Bourda, Georgetown, Guyana.
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