Description

This diploma reflects the role of individuals who possess a sound theoretical knowledge base in advertising management and demonstrate a range of managerial skills to ensure that advertising functions are effectively conducted in an organisation or business area. Also, for individuals who have responsibility for the work of other staff and lead teams in conducting advertising campaigns.
This diploma consists of five (5) core units and three (3) elective units
CORE UNITS:
Unit 1: Coordinate advertising research
Unit 2: Develop Media Plan
Unit 3: Create Mass Print Media Advertisements
Unit 4: Create Mass Electronic Media Advertisements
Unit 5: Evaluate and Recommend Advertising Media Options
ELECTIVE UNITS:
Unit 6: Originate and Develop Concepts
Unit 7: Develop Advertising Strategy and Brief
Unit 8: Make Presentation
Unit 9: Develop Advertising Campaign
Possible Job Roles
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
•    Advertising & Marketing Manager
•    Advertising & Brand Manager
•    Advertising Director
•    Advertising Manager
•    Copywriter
•    Advertising Officer/Planner
•    Advertising Coordinator
•    Assistant Advertising Brand Manager
•    Assistant Advertising Director
•    Assistant Planner
•    Assistant Copywriter
•    Media & Advertising Planner
Pathways from the qualification
After achieving the Diploma in Advertising, candidates may undertake the Advanced Diploma in Advertising, a qualification for senior advertising personnel or other senior personnel who have primary responsibility for the strategic development and planning of an organisation's advertising function, or a range of other Advanced Diploma qualifications.
Text Books:
All study materials would be made available through Royal Academy of Career Development. Check our website for recommended Text.
Course Duration:
60 contact hours: 48 lecture hours plus 12 research hours

Examinations: There is a final examination of 2 hours.
Course Fees:
Tuition: Contact Office Tele # 592 226-1649/592 226-0763
Registration: US$25 or G$5,000

Payment plan available

Courier fee: US$80 (G$16,000)
Entry Requirements:
Persons registering for this course should have at least 3 Subjects CXC, completion of one or more of our certificates or mature/working individuals over 18 years.
ACCREDITATION:
This programme is accredited by The Institute of Professional Financial Managers. For more information you can please visit there website www.ipfm.org.uk or you can come in to us at lot 125 Regent Road Bourda, Georgetown, Guyana.