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Syllabus overview:
 This course addresses several functional areas of business, as well as introducing candidates to the economic, social and political context of international business. For each of the sections dealing with information systems, operations, marketing and managing human capital, the learning requirements alert students to major developments in the field as well as tools and techniques important to each functional area.
Entry Requirement: 5 CXCSublects 18 years or older.
Duration: 15 contact hours for 1 credit.
Exam: Available upon request and an exam date is set at registration.
Syllabus structure - The syllabus comprises the following topics and study weightings
A - The Global Business Environment
B - Information Systems
C - Operations Management
D - Marketing
E - Managing Human Capital
THE GLOBAL BUSINESS ENVIRONMENT - LEARNING OUTCOME
On completion students should be able to:
1. Explain the social, political and economic context of business.
(a) Explain the emergence of major economies
(b) Explain the emergence and importance of outsourcing
(c) Explain the impact of international macroeconomic developments (e.g. long-term shifts in trade balances), on the organisation’s competitive environment.
2. Analyse the relationship between the internal governance of the firm and external sources of governance and regulation.
(a) Explain the principles and purpose of corporate social responsibility and the principles of good corporate governance in an international context;
(b) Analyse relationships among business, society and government in national and regional contexts;
(c) Apply tools of country and political risk analysis;
(d) Discuss the nature of regulation and its impact on the firm.
INFORMATION SYSTEMS - Learning Structure
On completion students should be able to:
 1. Discuss the wider business context within which information systems operate.
(a) Identify the value of information and information systems organisations;
(b) Discuss the reasons for organisations’ increased dependence on information systems;
(c) Discuss the transformation of organisations through technology.
2. Analyse how information systems can be implemented in support of the organisation’s strategy.
(a) Discuss ways for overcoming problems in information system implementation;
(b) Discuss ways of organising and managing information system activities in the context of the wider organisation.
OPERATIONS MANAGEMENT - LEARNING OUTCOME
On completion students should be able to:
1. Explain the relationship of operations management to other aspects of the organisation’s operations.
(a) Explain the shift from price-based to relational procurement and operations;
(b) Explain the relationship of operations and supply management to the competitiveness of the firm;
(c) Explain the particular issues surrounding operations management in services;
(d) Explain the importance of sustainability in operations management.
MARKETING - LEARNING OUTCOME
On completion students should be able to:
1. Explain developments in marketing. (a) explain the marketing concept, and the alternatives to it;
(b) Describe the marketing environment of a range of organisations;
(c) Explain marketing in a not-for-profit context;
(d) Explain the social context of marketing behaviour;
(e) Describe theories of consumer behaviour.
2. Apply tools and techniques used in support of the organisation’s marketing.
(a) Explain the relationships between market research, market segmentation, targeting and positioning;
(b) Apply tools within each area of the marketing mix;
(c) Describe the business contexts within which marketing principles can be applied.
(d) Describe the market planning process;
(e) Explain the role of branding and brand equity.
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Enterprise Operations and Management